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Monday, October 20th 2003
Gender Inclusive Design
03:40 PM
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Charles River Media announced the recent release of the book Gender Inclusive Game Design: Expanding the Market. Here's a description:

"Women and girls of today are more tech-savvy than ever before, and research shows that they currently make up over 52% of Internet users and 70% of casual online gamers. Why then, is the game industry still producing computer games that primarily target males ages 13-25? Gender Inclusive Game Design: Expanding the Market addresses this issue by helping designers and developers understand the real differences between how the genders approach and resolve conflicts, and what their entertainment criteria and responses are. It also explores the differences in reward systems, game play preferences, and avatar selection criteria, and how these issues all apply to game design, regardless of genre."

For more information, visit here.
 
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